The Top 10 Best Email Marketing Tools in 2021
- Avanti
- Feb 6, 2021
- 6 min read
Updated: Feb 10, 2021
REVIEWS OF THE TOP 10 Best EMAIL MARKETING SERVICE PROVIDERS FOR 2021
The article "The Top 10 Best Email Marketing Tools in 2021" will help you to discover the best email marketing services on the market today and choose the best tool for your team.
Let's jump into the answer?
For most people, the best email marketing tool is definitely HubSpot and Omnisend.
Email marketing remains a quick and effective way to engage and nurture leads into loyal customers. It's also extremely cost-effective, some studies show an ROI of up to 4,400%!
Many Email marketing services exist in the market today which enhance and streamline email communication to help you identify qualified leads, care for those leads, and close more deals. Let's see which tool works best for you/your team.
Top 10 Best Email Marketing Services
1. HubSpot
2. Omnisend
3. Sendinblue
4. GetResponse
5. iContact
6. MailerLite
7. Constant Contact
8. AWeber
9. ActiveCampaign
10.Mailchimp
Reviews of Top 10 Best Email Marketing Services
For each of the following services, we've listed notable features as well as pricing details but we still recommend reviewing the service's product and pricing pages for greater detail.
1. HubSpot
Visit HubSpot Try HubSpot for FREE!
HubSpot, probably best known for its marketing automation platform, recently launched a free email marketing tool that can support a lot of a small business’s transactional email needs.
HubSpot is truly an all-in-one platform for everything and anything marketing, sales, and customer support, all in one place.
It includes free CRM software for your sales teams, marketing automation software, email marketing, social media management, and customer service tools.
The HubSpot email tool is free for up to 2,000 email sends per month, with upgrade solutions starting at $50/month.
Join HubSpot for free to create and send email campaigns that look professionally designed and display perfectly across any device – all by yourself.
CHECK HubSpot PRICING AND PLANS
2. Omnisend
Visit Omnisend Try Omnisend for FREE!
Omnisend is a sophisticated e-commerce marketing platform that integrates all your communication platforms in one place. Its free plan includes the only email but the paid version offers multiple features such as automated email and SMS messaging to convert leads into customers.
Omnisend allows you to combine text messages, web browser push notifications, email marketing, Google Customer Match, and Facebook ad retargeting to ensure you connect with the most customers as possible.
You can utilize its comprehensive audience insights to send out more relevant email marketing messages. Design attractive newsletters using time-saving features like the Product Picker, which lets you select all the products you want to include in your email. You can also include scratch cards, discount coupon codes, and gift boxes to further optimize your email performance.
CHECK Omnisend PRICING AND PLANS
3. Sendinblue
Visit Sendinblue Try Sendinblue for FREE!
Sendinblue is an email marketing platform that helps customers send a total of over 30 million automated emails and text messages every day.
The best part is The free plan is for an unlimited time, however, you have a daily quota of 300 emails per day. But don't worry, you can still send your campaign to all your subscriber's thanks to the "Requeue" feature.
They also offer great tools such as SMS marketing, allowing you to speak directly to your customers (included in every plan!), and also an instant chat service which gives you the ability to answer any questions your customers might have when they have it.
SendinBlue also has a forms tool that allows you to collect new leads, which you can then segment into specific lists and enter into email nurturing campaigns.
CHECK Sendinblue PRICING AND PLANS
4. GetResponse
Visit GetResponse Try GetResponse for FREE!
GetResponse is a marketing automation service that's available in over 20 languages. It is a bit more than a basic email marketing service. It’s more of an all-in-one solution that specializes in automation.
The platform has a really cool feature called Autofunnel. This tool can be used to create funnels for sales, leads, webinars, and more. It’s fully automated and very easy to use.
5. iContact
Visit iContact Try iContact for FREE!
iContact is a turnkey solution with an entire team of advisors dedicated to guiding your email strategy, cleaning lists, improving open rates, creating content, custom design work, and more.
It’s been providing one of the top-choice email marketing services since 2003, as it has an easy-to-use email marketing tool that helps you and your team see results fast
A team of graphic designers can work with you to create a custom email template that reinforces your brand, is easy to reuse, and compels your subscribers to act.
A team of email experts can help you improve your email strategy by increasing open rates, decreasing bounce & spam complaints, cleaning your lists, improving workflows, setting up integrations, and so much more. You’re guaranteed to see an ROI when you work with a strategic advisor.
CHECK iContact PRICING AND PLANS
Visit MailerLite Try MailerLite for FREE!
MailerLite offers a Free Forever plan, but even when you start paying, it's cheaper than a lot of other tools.
It has a drag-and-drop editor, which makes it easy for anyone to design a high-quality message. Segment your subscribers to enhance personalization, and optimize your campaigns with features like A/B testing.
Instead of adding on lots of extra features and functionality, MailerLite sticks to the essentials. The platform still offers tools for automation, landing pages, pop-ups, and surveys. So it’s not like you’re extremely limited.
CHECK MailerLite PRICING AND PLANS
7. Constant Contact
Visit Constant Contact Try Constant Contact for FREE!
Constant Contact is a popular email marketing service that works well for many industries. They’ve offered email marketing services to multi-million dollar corporations and small mom-and-pops alike for more than 20 years.
It comes with over 100 email templates that you can either use as-is or customize and the best part: It has mobile-optimized templates.
Adding text, image, video, coupons, polls, and events to any message is simple and straightforward as it has a drag-and-drop builder.
Automation is a key benefit of Constant Contact. You can trigger welcome messages for new subscribers and set up drip campaigns based on their actions.
Constant Contact offers a 60-day free trial, which is one of the best offers you’ll find in the industry.
CHECK Constant Contact PRICING AND PLANS
8. AWeber
AWeber is one of the best email marketing service for small businesses and entrepreneurs.
it is simple and straightforward. Unlike other platforms that add features and capabilities for plans at different price points, AWeber offers all of its features with every plan.
AWeber's deliverability team monitors their servers around the clock to ensure your campaign consistently reaches the' inboxes of your recipients.
Visit ActiveCampaign Try ActiveCampaign Contact for FREE!
ActiveCampaign is a marketing automation platform that offers live chat and a CRM service in addition to email marketing capabilities.
With Active Campaign, you will be able to run split tests, send dynamic content, and segment your subscribers for enhanced personalization.
ActiveCampaign integrates with more than 250 apps like Shopify, WooCommerce, Facebook, Zapier, Unbounce, Stripe, and PayPal.
You can set up campaigns and improve your customer database with tracking, site behavior tracking, customs data, and link actions. ActiveCampaign also sends you reports showing which content is generating the most conversions and revenue.
CHECK ActiveCampaign PRICING AND PLANS
10.Mailchimp
Visit Mailchimp Try Mailchimp Contact for FREE!
Mailchimp is another popular email marketing solution. It’s geared toward startups since it’s flexible, affordable, and can grow with your business,
It has millions of customers in over 175 countries and they use the data they collect off those customers to provide you with actionable insights to improve your email strategy.
As a new business, it’s nice to know that you can start an email list with Mailchimp without paying a monthly fee early on. This gives you time to grow your list and get the most out of it before you have to pay. By the time you reach 2,000 subscribers, your business should be in a position where it can afford the added cost.
Best of all, MailChimp has over 300 integrations that help you customize the tool to your business. By using these integrations to further personalize your marketing, you'll get the most out of your email strategy.
CHECK Mailchimp PRICING AND PLANS
How to Find the Best Email Marketing Service for You
The best available email marketing service is going to be unique to you. After all, the multi-million dollar info product business is going to have very different needs than the simple blogger.
But there are specific factors that we took into consideration because we believe that they tend to be the most important ones for most businesses.
Not to mention, as a marketer, you might want to consider combining your email marketing service with a CRM to give you even greater functionality that can impact your email marketing as well as other marketing sales, and service efforts. But. ultimately, the best email marketing tool for you depends on your team's goals and particular needs — so, review the options above as well as the services' product and pricing pages to get started.
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